Santander Visa - Benefits card
SEO
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E-Commerce
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UX Strategy
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SEO \ E-Commerce \ UX Strategy \
Santander wanted to create a pre-paid benefits card and asked Fjord to help create the product strategy and initial designs for both business partners and end-users.
The ultimate goal was to create a relationship with the end-user where the digital product becomes something more interesting than a place to check their financial benefit balance.
Jobs to be done
Deliverables
My participation
